Saturday, February 20, 2010

Meet The Designer!

Lav and Kush was launched in Spring 2008 by designer Angela Saxena. Born in Lanigan, Saskatchewan, Angela started sketching at the young age of seven. Her first claim to designer fame was in the Archie Comic books where her dress designs won a competition and were featured on Veronica and Betty. Angela pursued fashion education for one year in Calgary where she specialized in Creative Fashion Design and later graduated from Kwantlen College with a degree in Fashion Design and Technology. After the completion of her studies, Angela began working as a fashion sales representative and in 2000 she opened her own agency. Although her agency had taken off, she still dreamed of starting her own flirty and sexy clothing line.

Angela wanted to create fashion that made a difference in the world. Her initial goal was to donate a percentage of sales to non-profits, however, she decided to take it one step further and create a clothing line using mostly eco fabrics. After some research into environmentally friendly fabrics, Angela discovered just how beautiful eco clothing can be, and Lav and Kush was born!

The basic concept behind Lav and Kush is to create flirty, feminine clothing in soft buttery sustainable and organic fabrics that flatter most body types while keeping a moderate price point. The line is primarily manufactured in Vancouver and is found in over fifty boutiques across Canada and the North-Western United States.

On top of being an eco-friendly designer, Angela has created a Fashion Share program which links all of Lav and Kush’s events with the various non-profits they support. Consumer feedback is a very important part of Lav and Kush and Angela loves to hear customer’s ideas on anything from clothing to important social and environmental issues.

Angela’s future plans for Lav and Kush are quite impressive. Her dream is to turn Lav and Kush into a successful global brand that is manufactured in factories around the world that help create sustainable communities in third world countries, all the while producing top quality garments from fabrics that are less taxing to the earth.

In the meantime, Angela is creating divisions of Lav and Kush in Loungewear and Children’s Loungewear. Lav and Kush’s Spring 2010 Collection will be available in stores March 2010.

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